The tools that turn a first order into a habit
Square Loyalty and Gift Cards running inside your own app, with push notifications, campaigns and coupons to bring people back — reaching customers who are already yours.
Your customers, not a marketplace’s
A marketplace order tells you nothing. You do not get the name, the email, the order history or a way to reach that person again — and the next time they want dinner, the app decides who they see.
Every order placed through your app or storefront puts that customer in your account: who they are, what they ordered, how often they come back. Loyalty runs on the Square account you already use, so points earned at the counter and points earned in the app are the same points.
Then you can act on it. Push a special to people who have not ordered in a month, send a birthday reward, or drop a coupon that works in the app and on the web — none of it costing a percentage, all of it reaching people who already chose you once.
What is in the toolkit
Loyalty and gift cards work on every plan. The campaign and automation tools are on Pro.
Square Loyalty, in-app
The programme you already run, working inside your app and storefront. Customers earn and redeem without carrying anything.
Gift cards and store card
Sell and redeem Square Gift Cards in-app, or run a store card customers preload and spend down.
Push notifications
Straight to the home screen, transactional or marketing. No ad auction and no algorithm between you and a regular.
Email and SMS campaigns
Write once and send to your own list, built from people who have actually ordered from you.
Win-back and birthday automations
Set them once and they run: a nudge when someone lapses, a reward on their birthday, a welcome after a first order.
Coupons and promotions
Discount codes that work across your app and storefront, plus banners and posts to surface an offer where people are already looking.
Restaurants building repeat business on Gegsy
Questions, answered
No — Gegsy connects to the Square Loyalty programme you already run. Points earned at the counter and points earned in the app are the same balance, so a customer never has to work out which is which.
You do. Names, contact details and order history live in your Gegsy account and your Square account. That is the difference between a direct channel and a marketplace: the marketplace rents you access to a customer it keeps.
Push notifications are included. Email and SMS campaigns are on the Pro plan at $99/month — SMS also carries a per-message cost, since carriers charge for it. See the pricing page for what each plan includes.
Yes. Coupons apply to both channels from one place, and can be limited by date, order type or minimum spend. Promotional banners and posts let you surface the offer inside the app itself.
Loyalty and gift cards do — they are Square’s, so they work wherever Square does. The app and campaign tools reach the customers who have ordered through your own channels, which is the list you are building by having them.
Your own app and ordering website, starting at $49/month
Don't let third-party apps take 30% of every order. Get your own branded mobile app and web storefront — powered by Square, managed from one dashboard.