Reach the customers who already chose you
Push notifications, coupons, in-app banners and automations that run themselves — sent to your own customers, with no ad auction in the way and no commission on whatever they order next.
A marketplace rents you the customer. Your app keeps them.
A marketplace order tells you almost nothing. No name you can use, no order history you own, and no way to reach that person again — and the next time they are hungry, the app decides whose menu they see first.
Every order placed through your own app or storefront puts that customer in your account: who they are, what they ordered, how often they come back. That list is the thing marketing actually runs on, and having it is the difference between paying to reach someone and simply reaching them.
Then you can act on it. Send a push to people who have not ordered in a month, put a banner on the home screen for a Tuesday special, or run a coupon that works in the app and on the web — none of it costing a percentage of the order it brings in.
What you can send
Coupons, banners and posts are on every plan. Marketing push notifications and the automations are on Pro.
Push notifications
Straight to the home screen, with no ad auction and no algorithm standing between you and a regular. Deep-link one to a category, an item or an offer.
Coupons and discount codes
One code that works across your app and storefront, limited by date, order type, minimum spend or the customers you choose.
In-app banners
Put an offer on the home screen where people are already looking, and send the tap wherever it should go.
Posts
A new item, a seasonal menu or an event, published to the app without shipping an update.
Automations
Set them once and they run: a welcome after a first order, a nudge when someone lapses, a reward on their birthday.
Abandoned cart nudges
A reminder to the customer who built an order and did not place it — the closest thing to a sale you have already made.
Restaurants marketing through their own app on Gegsy
Questions, answered
You do. Names, contact details and order history live in your Gegsy account and your Square account. That is the difference between a direct channel and a marketplace: the marketplace rents you access to a customer it keeps.
Nothing per message. Marketing push notifications are on the Pro plan at $99/month, and there is no per-send charge on top — see the pricing page for what each plan includes.
Yes. Coupons apply to both channels from one place, and can be limited by date, order type or minimum spend. Banners and posts let you surface the offer inside the app itself.
No — that is the point of them. You decide what triggers each one and what it says, and after that a lapsed customer gets their nudge and a birthday gets its reward without anyone remembering to send it.
They pull in the same direction. Loyalty gives a customer a reason to come back; marketing is how you tell them it is waiting. A push aimed at people close to a reward is the clearest example.
Your own app and ordering website, starting at $49/month
Don't let third-party apps take 30% of every order. Get your own branded mobile app and web storefront — powered by Square, managed from one dashboard.