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Bakery display case with croissants, cinnamon rolls and a layer cake

Take tomorrow’s orders tonight

Your own app and ordering website, connected to Square. Customers order the cake, the dozen or the catering tray days ahead, with the note they want on it, and pick it up when you said it would be ready.

A bakery already on Gegsy

The order book, without the phone ringing all morning

Bakery orders come in days ahead: the birthday cake for Saturday, three dozen cookies for the office on Monday. Most of them still arrive as a phone call, written on a pad and re-keyed into the register.

In your app and on your website, customers place them themselves. They pick the day, add the note for the cake, and pay up front, and the order reaches Square ready for the morning it’s due.

Sweet Cakes Bakery runs its pastries, coffee and the rest of its menu this way, on the Square account it already had.

Sweet Cakes Bakery Welcome Page

Built for the way bakeries take orders

Every order has a real pickup time, set up the way your kitchen actually works.

Orders days ahead

Allow future orders and set how many days ahead customers can book, so Saturday’s cakes are in the book by Wednesday.

The note on the cake

Item notes let customers add “Happy birthday, Maya” or “no nuts, please” to the item itself, so it reaches whoever is decorating.

Closed for the holidays

Close a location for holidays or vacations, set to repeat every year if you like. Customers can’t pick those dates.

Catering with notice

Set the lead time and minimum for catering trays, so a 100-cookie order can’t land for tomorrow morning.

Ship the cookies

Send shelf-stable treats anywhere in the country with nationwide shipping (Pro), with carrier rates at checkout.

Gift cards for the regulars

Sell gift cards in your app and online, and let customers preload a store card, all on your Square account.

Bring them back between birthdays

A cake order is once or twice a year. The croissant and coffee on the way to work can be every day, if they remember you.

Every app order adds that customer to your list. Put the weekend special on their home screen, send a push notification when the cinnamon rolls come out, and give them points every visit. Campaigns with audiences and scheduling are on Pro.

Customers pay with Apple Pay or Google Pay in a tap, on the Square account you already run.

Baker boxing a frosted cake for a pickup order

Questions, answered

Yes. Allow future orders and set the maximum number of days ahead. Customers only see dates inside that window, on your app and your website.

Yes. With item notes on, customers add instructions to each item, and the note comes through with the order in Square.

Yes. Add closed dates to a location, like holidays or a week off, and customers can’t choose them for pickup or delivery.

Set a lead time and a minimum order for catering, per location. Customers are only offered slots that give you the notice you need.

Yes, on Pro. Mark which items can ship, and customers see carrier rates at checkout. Pickup and delivery keep working alongside it.

Your ordering website can go live as soon as Square is connected. Most bakeries have their app in the stores in about a week, and app store review is usually the longest step.

Gegsy for other businesses

Coffee shops

Order-ahead for the morning rush, Square Loyalty in their pocket, and every size, milk and shot priced the way you set it in Square. See how

Burger restaurants

Build-your-own burgers, combos and add-ons priced the way you set them in Square, with pickup, curbside and delivery from your own app. See how

Açaí, smoothie and froyo shops

Build-your-own bowls and cups with every topping priced right, ingredients and calories on the item, and a loyalty card customers can’t lose. See how

Boba tea shops

Sweetness, ice and toppings ordered exactly right, a store card and stars on the home screen, and late-night orders straight into Square. See how

Your own app and ordering website, starting at $69/month per location

Don't let third-party apps take 30% of every order. Get your own branded mobile app and web storefront — powered by Square, managed from one dashboard.