Why Your Restaurant Needs a Mobile App
Not Just a Website
In today’s competitive restaurant industry, having a website is no longer enough. While a website is essential for visibility, menus, and basic information, it often falls short in driving customer engagement, loyalty, and repeat business.
Mobile apps, on the other hand, are changing the way restaurants connect with customers. Here’s why a branded restaurant app can be a game-changer for your business.
Higher Customer Engagement
Mobile apps keep your restaurant at your customer’s fingertips. Unlike websites, which require a browser search or a link, an app lives right on their phone — a constant reminder of your brand.
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Push notifications allow you to send timely updates, special offers, and reminders directly to your customers’ lock screens.
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According to CleverTap, push notifications can increase engagement by up to 88% compared to email marketing.
Improved Customer Retention
Repeat customers are the backbone of any restaurant’s revenue. Mobile apps make it easy to keep them coming back.
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Loyalty programs: Studies show that customers who participate in loyalty programs visit twice as often and spend up to 18% more per visit (Accenture).
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Personalized offers: Apps allow for tailored promotions based on order history, improving relevance and conversion.
Seamless Ordering Experience
While websites can host online ordering, apps are designed for frictionless, one-tap reordering.
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Customers are 2x more likely to reorder from a restaurant with a dedicated mobile app vs. navigating through a browser each time (QSR Magazine).
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Saved payment methods, address autofill, and order history simplify checkout, reducing cart abandonment.
Boost Repeat Business and Revenue
Restaurants with mobile apps report significant growth:
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Repeat orders increase by 30% when customers use an app compared to web-based ordering (supy.io).
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Average ticket sizes are higher by 20% for in-app orders, as upsell features and add-ons are more effectively integrated.
Build Direct Relationships (Skip the Third Parties)
When customers order through delivery marketplaces, you pay steep commissions and lose control over the customer relationship.
A branded app gives you a direct channel:
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No third-party fees eating into your margins.
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Own your customer data (order history, preferences) to drive better marketing.
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